To all my praying friends, you’ll want to spare a moment for Mark Zuckerberg (CEO of Facebook) because he’s about to get his ass spanked.
First, the user community is thrashing him over privacy. Essentially, Facebook intentionally reneged on a deal and exposed people without their permission. This was no techno web hacking accident. They intended to do it and still stand by their decision.
Secondly, the agencies responsible for getting so many people into Facebook have now been insulted by Facebook’s restricting of a fantastic feature to those with only 10,000 fans or a minimum monthly spend of $10,000 (and hence warrant a Facebook rep). Just like the privacy issue, this feature availability is also a back track. It’s not a new feature. It’s a feature agencies have lead clients to, and it often meant business for the agency. Without warning, the feature was ripped away from the masses and made only available to the Facebook affluent (fans or dollars). Facebook spit on the faces of many of its community leaders.
[Update: Link to Mari Smith's post that explains this particular issue]
Thirdly, now people have no faith or expectation of what Facebook will do next. They will trust it less. Not necessarily consciously, people will use it differently. And maybe we should, now that we understand Facebook a little better.
Mark is in for a hard lesson.
If you want to participate in a little boycott, put down the Facebook for a day next Friday: it’s Facebook Free Friday.
What do you think?
Wed, May 19, 2010
2010, Facebook