There’s a brewing discussion (amongst all the increasing noise) about Social Business and Social Business Design. It’s taken up many of my spare moments the last few months. The question becomes pretty clear and goes back to Cluetrain.
Unfortunately, the headlines about Social are centered greatly around marketing and public relations because of the way those realms are affected. However, the same people that are out there buying have also weaved Social into their jobs, families, healthcare, and on. A more significant business question becomes, “Beyond Marketing/PR, how else does a business organization need to adapt in light of it’s hyper-connected employees, agents, vendors, management, and stakeholders?”
Right now, I’m confident that the answer doesn’t exist and that it’ll be developed, failed, relearned, and take many shapes. There will be more early adopters experimenters and those that find their organizations reacting.
One group I see making great strides in laying a vision is Dachis Group. Here’s a SlideShare that’s missing a ton without audio, but that you’ll get a feel for the spirit of Social Business Design.
What comes to mind when you ponder the question,
“How else does a business need to adapt in light of it’s hyper-connected employees, agents, vendors, management, and stakeholders?“
Wed, Dec 2, 2009
2009