LaLunaBlanca

Earlier, I replied on Neville Hobson’s post regarding “A look at a future of the social web”.

Going out on a (increasingly sturdy) limb, a significant aspect that’s missing from this grand vision is an imminent focus on Social Business within the Enterprise and the Professionals within them. This being the attention we’re going to see on the depths of individual relationships between professionals, and then the depth of the relationships between them within the workplace. Essentially, the core between the “SRM” and “VRM”.

Before the realization of the Forrester’s predictions:

• 2009-2011: The era of social colonization. In the next stage of social evolution, starting later in 2009, technologies like  OpenID and  Facebook Connect will let individuals traverse the Internet with their social connections along for the ride. The boundaries of social networks and traditional sites will blur, making every Web site into a social experience.
• 2010-2012: The era of social context. Next year, as sites begin to recognize people’s personal identities and their social relationships, they will customize visitors’ experiences based on their preferences, their behaviors, and who their friends are. In addition to enabling more intense social applications, in this stage social networks will absorb features of email and become a base of operations for everyone’s online experiences.
• 2011-2013: The era of social commerce. Starting about two years from now, as social networks become the repository for identities and relationships, they will become more powerful than corporate Web sites and  CRM systems. Communities will become the driving force for innovation. As a result, brands will cater to communities, resulting in a power shift toward the connected customer.

Somewhere in these Eras of Social: Colonization, Context, and Commerce, we’ll have an Era of business thought transformation that will redefine the significance of relationships within the enterprise and also the professionals that comprise them. The entire approach of business cannot maintain it’s current form with all the social connectedness going on outside the enterprise.  Regarding a timeframe, I’d estimate the beginnings and headlining in 2010.

Stumble! for WP