Comments on: Social won’t be Bitched. http://www.lalunablanca.com/?p=247 Perspectives from a Web Strategist. Thu, 20 May 2010 15:08:43 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: lalunablanca http://www.lalunablanca.com/?p=247&cpage=1#comment-580 lalunablanca Mon, 17 Aug 2009 15:39:47 +0000 http://www.lalunablanca.com/?p=247#comment-580 I'm confident that we'll never have the hard & fast criteria (or at least I'm hopeful we never "think" we do as a society). Your comment reminds me of something I heard at SxSW, "I don't do business with logos". I’m confident that we’ll never have the hard & fast criteria (or at least I’m hopeful we never “think” we do as a society). Your comment reminds me of something I heard at SxSW, “I don’t do business with logos”.

]]> By: mdinstuhl http://www.lalunablanca.com/?p=247&cpage=1#comment-579 mdinstuhl Wed, 12 Aug 2009 13:42:37 +0000 http://www.lalunablanca.com/?p=247#comment-579 While there is no hard and fast criteria (yet) for how to "do" social networking, I do believe that those companies that "get it" approach this new technology as if it were a cocktail party. If they come in and do nothing but talk about the new product / service that they are offering, no one will want to talk to them. If they behave like a type-A asshole (i.e. "Command and Control"), they will not get invited back. What has seemed to work so far is trying to add a REAL human face to their social networking presence. If a corporate twitter user actually has a conversation with another user, it proves that there IS a person on the other end and not a marketing bot. While there is no hard and fast criteria (yet) for how to “do” social networking, I do believe that those companies that “get it” approach this new technology as if it were a cocktail party. If they come in and do nothing but talk about the new product / service that they are offering, no one will want to talk to them. If they behave like a type-A asshole (i.e. “Command and Control”), they will not get invited back.

What has seemed to work so far is trying to add a REAL human face to their social networking presence. If a corporate twitter user actually has a conversation with another user, it proves that there IS a person on the other end and not a marketing bot.

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